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CAPENCY and OPENBRAVO ensure greater accuracy and speed for retailers when gathering customer data15 September 2020
A subsidiary of the OTTO group, BONPRIX is a German e-commerce company specializing in ready-to-wear which has millions of customers in 30 countries. The website is the main ordering channel with a large assortment.
Data Quality to improve the capture of customer data in real time and clean up in database
Context and challenges:
The German subsidiary makes a point of keeping the database clean. For almost two decades, customer data management has been a real challenge for Bonprix.
Aware well before most companies that Data Quality had to be made a competitive advantage, data quality solutions had already been implemented but the old tool was not flexible enough.
"The challenge was then to find a new data quality software publisher who would be more attentive to support us throughout the Data Quality process: from needs analysis to to the integration of software into Bonprix environments. "
By the ease of integration / simplicity of our solutions
, as well as by the quality of commercial relations
, BONPRIX has chosen CAPENCY (formerly CAP ADRESSE) to lead complete their Data Quality project.
In 2016, to avoid creating a duplicate database when creating an account on websites, BONPRIX implements CAP MATCH
in SaaS mode on the Dutch, French and Belgian sites.
Thanks to the simplicity of use and implementation of our solutions, Bonprix subsequently diversified the management of its data by implementing the solutions for the postal address as and when.
In real time, Bonprix now uses for its websites and call centers:
- CAP MATCH (search pre-existence in real time)
- CAP ADDRESS (assisted entry and real-time verification of the postal address): on the Belgium and France website - for CRM solutions: Belgium, France and the Netherlands ul >
In order to ensure the admissibility and the quality of the mailings of catalogs, mailing campaigns carried out by BONPRIX while avoiding parcel returns, Capency carried out a cleaning and a deduplication of the databases of postal addresses.
Les solutions CAPENCY utilisées en curatif sont :
- CAP DEDUP (deletion and merging of duplicates)
- CAP RNVP (cleaning and normalization of postal addresses in batch mode).
Following the implementation of the solutions, Bonprix observed very satisfactory results very quickly and would advise all companies that process customer data to skip the CAP. It is one of the rare companies among e-merchants to have obtained the EVA + certification a few years ago..
Given the large volume of Bonprix and its international challenges, Capency is delighted to be able to count such a prestigious brand among its customers. We make customer support a priority and we support them throughout the implementation of the solutions chosen.
"The exchanges with the technical part was a real plus, always reachable, it is reassuring and positive. Responsiveness and follow-up as soon as there is an alert on something, we know that the solution is reliable. "
Anxious to provide our customers with a memorable bonprix experience, Bonprix has focused for a few years on the quality of its database.
Nous avons conscience que plus notre base sera qualitative, plus la communication avec nos clients sera efficace et rentable.
That’s why we have decided to invest in CAPENCY tools and we do not regret our choice
Séverine TOULEMONDE, Marketing Director at BONPRIX