![Capency x Madura](https://www.capency.com/wp-content/uploads/2024/02/capencyxmadura.jpeg)
Madura it’s:
- A French decoration brand over 50 years old, inspired by a trip to India
- Capsule collections with artists from different worlds
- 30 stores in France and Tunisia
- An ergonomic and modern website with a tailor-made, simple, free and personalized advice service
Following a change in e-commerce platform (migration to Shopify), MADURA had two needs.
Find out what the challenges were for Madura and what gains were obtained via our DQM solutions!
Objectives & needs:
- Reconcile the web and retail databases by enriching them with email database optins
- Consolidate information from each point of contact
Constraint:
The involvement of different professions at MADURA (many analyzes to be carried out: need to sort the information to be kept)
![](https://www.capency.com/wp-content/uploads/2024/02/madura4-1024x1024.jpeg)
![Capency & madura : Success story](https://www.capency.com/wp-content/uploads/2024/02/capencyxmadura-2.jpeg)
Chosen solutions:
CURATIVE:
Madura chooses to deploy the solutions:
CAP EMAIL BATCH and CAP PHONE BATCH:
Cleaning and homogenization of customer databases before deduplication
CAPE DEDUP:
Definition of merge rules to reconcile the different records and obtain an enriched golden record
2/3 of the email database made up of duplicates before CAPENCY deduplication
- Merger of store and website bases
- Data recovery and optin updates
- Creation of an automaton (specific developments)
- Delivery of a turnkey file and integration into the new environment