Success story

Madura x Capency x Shopify

Success story

A French decoration brand for over 50 years, Madura has more than 30 stores in France and Tunisia. A modern brand with an ergonomic and personalized website.

​Data Quality to clean customer data in the database

2/3

from the email database

composed of duplicates before deduplication CAPENCY

A technical support

towards the Shopify CMS simplified thanks to Capency

Madura it’s:

  • A French decoration brand over 50 years old, inspired by a trip to India
  • Capsule collections with artists from different worlds
  • 30 stores in France and Tunisia
  • An ergonomic and modern website with a tailor-made, simple, free and personalized advice service

Following a change in e-commerce platform (migration to Shopify), MADURA had two needs.

Find out what the challenges were for Madura and what gains were obtained via our DQM solutions!

Objectives & needs:

  • Reconcile the web and retail databases by enriching them with email database optins
  • Consolidate information from each point of contact

Constraint:

The involvement of different professions at MADURA (many analyzes to be carried out: need to sort the information to be kept)

Chosen solutions:

CURATIVE:

Madura chooses to deploy the solutions:

CAP EMAIL BATCH and CAP PHONE BATCH:
Cleaning and homogenization of customer databases before deduplication

CAPE DEDUP:
Definition of merge rules to reconcile the different records and obtain an enriched golden record

2/3 of the email database made up of duplicates before CAPENCY deduplication
  • Merger of store and website bases
  • Data recovery and optin updates
  • Creation of an automaton (specific developments)
  • Delivery of a turnkey file and integration into the new environment

Benefits of the integration

Clean data

Cleaning and homogenization of customer databases before deduplication

Ease of integration

thanks to the advice and technical support of CAPENCY towards the Shopify CMS

Database cleaned of duplicates

a customer could be listed several times

Testimonials

Solutions
Data Quality
Identité & Consentement
Offres data complémentaires​
Connecteurs
Logiciel de caisse | POS​
CRM
CMS | Ecommerce
Solutions
Data Quality
Identity & Consent
Complementary data offers
Connectors
Checkout software | POS​
CRM
CMS | Ecommerce