Geocoding | Iris – CSP | Grid

Data quality

Geocoding | Iris – CSP | Grid

Assignment of XY coordinates in three formats (WSG, LAMBERT II, LAMBERT 93)
Assignment of sociodemographic information

real time & batch mode

Geocoding

Assignment of XY coordinates in three formats (WSG, Lambert II, Lambert 93)

Process

Capency has developed a geocoding feature that allows for the assignment of X (longitude) and Y (latitude) coordinates through our postal address management solutions:

Real-time Geocoding, when creating or updating a customer record, XY coordinates are automatically assigned upon validation of a postal address.

Batch Mode Geocoding, information is retrieved during processing of an address file in batch mode.

Informations retrieved by the Geocoding solution:

  • IRIS code
  • The English translation is: XY coordinates of the street number in 3 formats (WSG, LAMBERT II, LAMBERT 93)
  • Precision on 4 levels: Exact street number, approximate street number, the centroid of the street, the centroid of the city

Partner connectors available for quick integration time

Real time & batch mode

IRIS | CSP

Attribution of sociodemographic data from your postal addresses with a breakdown into 27 profiles

Operating

IRIS – “Ilots Regroupés pour l’Information Statistique” – refers to the division of the French territory carried out by INSEE.

Capency has developed a new feature that allows sociodemographic data to be assigned from your postal addresses with a breakdown into 27 profiles:

In batch mode, the information is retrieved during a process carried out on an address file.

In real time, when creating or updating a customer record, sociodemographic data are automatically assigned when validating a postal address.

Information retrieved by IRIS / CSP

  • Wealth level
  • Age of the population
  • Population density
  • Predominant type of activity
  • Unemployment rate
  • Type of housing
  • Age of the dwelling
Real time & batch mode

Grid mapping

Delivery of data allowing to identify which grid square the processed address belongs to

Operation

Used in the field of geomarketing, grid mapping is a new method of dividing the French territory into regular grids, square in shape and of fixed size (2.3 million tiles of 200m x 200m), allowing to obtain much finer and more representative sociodemographic information on the population (France, Martinique, and Réunion).

From our postal address management solutions, Capency provides the data allowing to identify which grid square the processed address belongs to. The statistical data from various population censuses, INSEE surveys are then retrieved: number of individuals, household size, information related to housing, age brackets, number of owners / tenants, tax income… To know all the information found by grid mapping.

The benefits of our geocoding, IRIS & CSP, grid mapping solutions

by determining the areas to conquer and the areas with high cannibalization
depending on the distance where your customers are located in relation to your location area
by precisely locating the geographical position of your contacts
Solutions
Data Quality
Identité & Consentement
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Logiciel de caisse | POS​
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Data Quality
Identity & Consent
Complementary data offers
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Checkout software | POS​
CRM
CMS | Ecommerce